Objective:
SMG needs this website in 3 purposes:
1) provides information of their services to their customers, 2) recruits agents, and 3) hosts education materials for current agents.

Solutions:
We distributed the main objectives into 4 tags. If consumers wish to know more about SMG’s credibility, “About US” is the tag they are looking for. If they want to know about the offered services, “What We Do” is the destination. “Join SMG” is the tag that has all the recruiting information, and “Advisors Only” is where current agents can find their career training materials.

Results:
For appearance, we created a portal page so consumers can enter the desired site. We also gave each company a colour according to its business nature. Even when they wish to jump from one company’s site to another company’s site, they can do that by simply clicking on the demanded site’s logo from the bottom of each page.

We have also given some animation touch to the logo of SMG Advisors Inc., which illustrates perfectly of their mission statement - “Realizing the Vision Together.” Carefully selected photos also contributed to the same atmosphere. These photos, on the other hand, also emit another message to consumers - SMG’s services will be able to accommodate their clients’ different stages in life.

One obvious feature of the website is that the website is available in 3 languages.