Objective:
Our client UTS College was acquired by Pacific Coast College. The new management likes what we had done before so they continued to hire us to develop its CIS (Corporate Identity System), promotional video, and website. One of the main objectives is that we need to figure out a way to show the school’s 4 major programs and how they can relate to the other programs.

Solution:
The school’s new campus was located beside Fraser River in New Westminster. For a special reason, they wished to somehow combine an arch shape in their new logo. Our designers put Canada, water, and arch into every drafted concept. The current logo clearly stands out from the other designs. We then elaborate the same creative atmosphere to the other mediums.
For PCC’s 4 main programs, our Art Director Ethan ingeniously created a logo assembled by 5 circles. The programs represented by 4 perimeter circles and the largest circle in the middle symbolize PCC. These 5 circles are connected to one another through the channels.
By the time we were discussing about the promotional video, PCC just bought their new campus location and was still renovating. We used virtual 3D technology to pre-build the new campus. For this was still a new established school, we used a lot of photos, animations, and visual effects in the video.

Result:
The new logo is clean and precise. It made our other teams’ works so much easier. Our Sound Engineering Director Ran gave the video powerful background music. We managed to finish this short yet effective video from start to finish in 2 weeks.